Just a quick note-from-the-field. We’re here in Hong Kong and have been for several days. Really a great city to be a visitor in; if nothing else (and there is lots that is great) the transit system is really incredibly well thought-out.

I’ve taken a huge number of photos already, eaten some interesting food, seen some great architecture and signage. I’m initially struck by the post-SARS hyper-awareness of the potential for disease through bad hygiene – through many public service announcements and warning signs and admonishments about various things like wrapping up your spittle and so on.

We leave for Bangkok tomorrow quite early, so we’re just doing our last few things today.

Not much content here; it’s hard to compose much of relevance at a public internet terminal in a museum. I can’t wait to share photos and stories here and on flickr in more detail!

I have put up a photoset on Flickr of the Balmy Alley murals in San Francisco’s Mission District.

The New York Times looks more closely at the “alternative” breakfast cereals, including where the money goes, what ingredients they contain, what those ingredients do or don’t deliver, and who really owns these companies.

General Mills owns Cascadian Farm, and the name behind Kashi is Kellogg. Barbara’s Bakery is owned by Weetabix, the leading British cereal company, which is owned by a private investment firm there. Mother’s makes clear that it is owned by Quaker Oats (which is owned by PepsiCo). Health Valley and Arrowhead Mills are owned by a natural food company traded on the Nasdaq, Hain Celestial Group; H. J. Heinz owns 16 percent of that company.

The cereals sold under the Peace label are owned by Golden Temple, a for-profit company owned by a nonprofit group founded by the late Yogi Bhajan, who made his fortune from Yogi Tea, Kettle Chips and a company that provides security services.

Of the companies that made the cereals tested, only Nature’s Path, a Canadian company, has no parent company.

Don Sayles, a retired manufacturer and typical New York skeptic, was recently shopping in the cereal aisle at a Whole Foods in New York. He buys alternative cereals ‘because we believe the hype to a certain extent about whole grains.’

Lady: I’m sorry, we have no midsized available at moment
Jerry: I don’t understand, I made a reservation, do you have the reservation?
Lady: Yes we do, unfortunately we ran out of cars
Jerry: But reservation keeps car here, that’s why you have reservations
Lady: I know why we have reservations
Jerry: I don’t think you do, if you did, I’d have car. See you know how to take reservation, you just don’t know how to hold reservations. That’s really most important part of reservations, holding, anybody can just take them.

I ordered something from eBay just after Xmas, hoping it would arrive in time for our upcoming trip. It hadn’t arrived, so I checked the shipping status (yep, the shipper sent it USPS with a confirmation on it, very nice of them for $6.99). And the tracking info has been stuck since Dec. 28 with

Dec 27 2005 Mail Retrieved From Customer
Dec 27 2005 Received at UPS Mail Innovations Origin RPF R. Cucamonga, CA
Dec 27 2005 Processed at UPS Mail Innovations Origin RPF R. Cucamonga, CA
Dec 28 2005 Manifested (Postage Paid)
Dec 28 2005 Entered USPS Facility – SCF SAN FRANCISCO, CA

It’s been in San Francisco since December 28. That’s a long time already. I went in last week with the printout of the tracking information and the nice people at my small-town post office took the printout and my phone number and passed it along to the postmaster. I figured they’d call that day and I’d have an update. That was almost a week ago, so I went back in. They still have the piece of paper and the only thing they can tell me is that we can wait for it to arrive.

Wait for it to arrive? What is the purpose of a tracking number? The package is obviously stuck in some sort of delivery problem, it’s a one-day delivery trip from SF to Montara. Nearly two weeks of waiting, and the only thing we get from this tracking technology is that we wait?

It’s a sham, isn’t it? They have no ability to diagnose or debug or actually track the package, regardless of what the name of the feature implies.

I can’t believe they told me to wait. I don’t want to wait; I want them to find it. That, however, is not going to happen.

We’re trying to start 2006 properly lit. We’ve just been suffering from too few lamps with too low wattage. So we got three lamps. One from West Elm we hope will arrive soon. One from Room and Board, and one from Lamps Plus.

The lamp from Room and Board was really disappointing. The whole retail experience is all about calm quality and modernism. The lamp we purchased was a Kovacs product (or so we see on the box) complete with a tag inside filled with purple prose about the future legacy we’ve purchased (I kid you not) and then followed by impenetrable instructions on a piece of photocopy paper. I guess the brand design stops at the labels. Anyway, the legs were not assembled properly and screwed together all askew. A crucial part was missing (that we couldn’t tell from the instructions) and the rest of it wouldn’t screw together.

We took it back, and they happily went and retrieved another from the basement. I decided to open it and look for similar warps in the product, and voila, it was also bent. That was their last one; they’ve ordered one to be delivered to us – will it arrive intact? I’m skeptical, we’re 0 for 2.

The LampsPlus lamp (made by Orbit) arrived today. I put it together, plugged it in, looks great. I then go to remove the wrapping from the lampshade, and there’s a gross stain on it. Oops, we’ll have to pack the whole thing up and ship it back for exchange – on our own dime? Or we can take it into a store. It’d be great to just exchange the shade, and not have to deal with taking the whole thing apart, packing it up (in its arcanely efficient way), fitting it in the car, and then taking a new one home and reassembling it. I bet they won’t do that.

Update: the replacement Room and Board lamp was complete but broke during assembly. Still waiting on the replacement shade for the LampsPlus lamp. Sigh.

The New York Times offers an analysis of cute and a helpful infographic

Sales of petite, willfully cute cars like the Toyota Prius and the Mini Cooper soared, while those of noncute sport utility vehicles tanked.
…
King Kong’s newly reissued face has a squashed baby-doll appeal, and his passion for Naomi Watts ultimately feels like a serious case of puppy love – hopeless, heartbreaking, cute.

Scientists who study the evolution of visual signaling have identified a wide and still expanding assortment of features and behaviors that make something look cute: bright forward-facing eyes set low on a big round face, a pair of big round ears, floppy limbs and a side-to-side, teeter-totter gait, among many others.

A rented DVD with a Be Kind Please Rewind sticker in the case.

Nice article about people that lie in order to qualify for market research studies

Researchers call these truth-stretchers focus groupies, a sneaky cadre that adopt multiple identities in order to secure paid seats on the dozens of focus groups that meet every week in the Bay Area.

Firms pay $50 to $100 cash for an hour or two of work that usually involves a moderated discussion about a new product or service with up to a dozen people gathered in a room equipped with a two-way mirror.

The allure of easy money leads hundreds of people every year to treat focus groups as a source of nearly work-free income. Get-rich-quick schemers even advertise focus groups as a source of cash.

And if it means telling a few lies along the way about your favorite brand of frozen pizza or the number of times you have already participated in a focus group, well, it’s no crime to fib to a marketing company.

Researchers go to great lengths to weed out groupies, including the use of exhaustive database cross-checks to ferret out the ‘cheaters’ and ‘repeaters,’ along with detailed screening interviews. Competing firms even share groupies’ names in the reverse form of a ‘do not call’ list.

‘It’s bad for the whole industry so we cooperate with each other,’ said Nichols Research Group Vice President Jane Rosen, whose Bay Area firm purges several hundred groupies a year from its database.

How far will people go?

They sign up with aliases, usually derivatives of their real names with different initials and middle names, Rosen said.

They may use a post office box address under one application and then a home address for the second response.

‘We had a woman sign up for two focus groups on the same day and after she finished the first session, she went out to her car and changed into a new set of clothes and put on a wig,’ Rosen said. ‘Fortunately, one of our people thought something looked wrong about her.’

Q&A Research in Walnut Creek recently foiled a woman who claimed to own a particular brand of luxury car, but the name on the automobile registration she provided did not match her own.

‘We had another man who used his first name for one group, then his middle name for a second group the next day and then a third one the following week,’ said Eric Tavizon, Q&A’s focus group project manager. ‘One of the clients caught him because he mistakenly signed up for events by the same sponsor and they recognized him.’

Of course I’ve encountered this on a much smaller scale; so much of what I do is predicated on a basic foundation of trust (and trust goes in two directions, of course) and it’s lurid and disturbing to consider how that trust can be violated (when do we read the piece about the rapist who posed as an ethnographer to gain access? yikes).

I’ve started a discussion thread on Discovery about this; we’ll see if anything develops.

The local Macy’s store has modified all their card reading boxes so that the card swiping slot is blocked. That t-shaped blob of plastic along the right side is where the slot used to be.

The software hasn’t changed, however, and while your purchases are being run up you are asked (as always) to swipe the card. I looked for quite a while, feeling stupid, trying to to figure out where the heck to put my card.

There was no place.

They also have not changed their staff training, so there was no mention of what to do or not do with the card.

Eventually, they take the card from you and swipe it themselves, and you return to the device to “sign” the purchase.

We’ll be doing a Meet-and-Greet with the Usability Professionals’ Association Hong Kong on January 16. If you’re reading this, and you’ll be in Hong Kong in a couple of weeks maybe you can join us!