I am pretty fed up with how Amazon conceals information in order to eliminate or reduce customer service complaints. Not to solve problems, but to disempower the customer to actually do anything about it.

I ordered a used book (i.e., Amazon Marketplace). It came with some bent corners. Now, when I ordered it 2 weeks ago, did I pay the least amount for an “Acceptable” condition book? Or did I pay more and get a “New” book? I can’t tell from the book itself, so I go to the web. I look at my account info, I look at the confirmation email they sent me, I look at the detailed order page.

Nowhere is the promised condition indicated. I looked and tried and clicked. One of the links in the confirmation email even went to a dead page.

I guess it could be somewhere incredibly buried and I’m too much of a stupid user to find it, but I suspect rather that they don’t want to deal with this class of problem, so once you make the purchase, they delist the item and that info is gone-gone-gone.

I’ve written them to ask, but I don’t expect much from Amazon’s help, given past experiences.

Not a good day for e-commerce here at any rate – an eBay seller sent me the wrong item, so now I get to go through that whole hassle in resolving that. Sigh!

Update: Amazon wrote me back and in fact this info is available. Instead of looking at the recent orders in your account, you have to do the following from the main account page
Click “Your Auctions & zShops account” in the right-hand margin.
Click on “Amazon Payments: View all recent purchases.”
Ater logging in, enter the appropriate search dates to find the order you want.

Hallmark gets a Valentine from AP this year

with a ridiculous story describing their detailed research processes to understand what people want.

An 80-person research staff’s analysis of Hallmark’s 2004 card sales was the initial impetus for this year’s line. That combines with more than 100,000 annual customer interviews, focus groups and in-store observations to lay the framework for roughly 2,000 cards in Hallmark’s core Valentine’s Day line as well as another 2,500 offerings through sister brands offered at supermarkets, Wal-Mart and elsewhere.

The card’s designer, Marcia Muelengracht, said she was not at all surprised the card sold five times better than the average Valentine — so well it’s being offered for a second year.

Five times better than the average tells you nothing about how well it sold relative to the number 2, 3, 4, or whatever. If it sold five times more than the its nearest competitor, that’d tell you that this particular Valentine really tapped into something special. This gets into all that horrible stats about standard deviation and mean and median that I don’t really understand – but I understand enough to know that lies, damn lies, and statistics are being used to create a puff piece about this special Valentine that is popular everywhere, and about how much work Hallmark does to understand their customer.

Kiss Your Beer, Hong Kong, January 2006

Here’s an amazing advertisement for Budweiser, from Hong Kong. With the phase American Kiss across the middle, and the slogan Kiss Your Beer – Kiss Budweiser.

Drink it, if I have to, but kiss it? No way. Perhaps it’s a great image for Hong Kong, but it’s amazing how wrong it seems for us here.

The NYT describes the Twinkies Brand Bake Set

which allows kids to make a home version of the famous Twinkie. Not exactly the same, but a similar item. The home version is under license, and offers a second official channel to get the Twinkie experience. But no mention is made in the article of the various bakeries that sell a store-made fresh gourmet version.

Fluff in NYC is one such place.

They sell Fwinkies and Fwodels. I think this is a chocolate-covered Fwinkie (an evolution of the original).

SF Chron revisits this story yet again, taking the unfortunate thrust (backed up by lots of examples) that designing for women specifically means making it a pretty color, like pink.

Technology companies say they’re getting the message. Kodak, which has introduced a line of fashionable digital cameras in black, silver, red and — you guessed it — pink, also plays up the camera’s ability to take high-resolution pictures and record up to 80 minutes of video.

Likewise, Sony, whose products include a red digital camera, red laptop and pink digital music player, said it has studied not just appealing colors, but also how easy it is to use once the customer takes it home. Features such as the ability to charge the digital music player in three minutes and get three hours of use appeals to women, especially mothers on the go, said Kelly Davis, a Sony senior product manager.

‘Women are not just making the purchasing decisions, but making the purchases themselves,’ she said. ‘I think it’s definitely increased dramatically over the years.’

Nearly half of Sony’s digital music player customers are female, up from around 30 to 35 percent several years ago. Pink has been the No. 1 color sold among its Walkman Bean digital music players.

Cingular said it added the pink Motorola Razr to expand its line of popular black and silver models, which are super-slim camera phones. ‘We looked at it and said, ‘Can we expand our demographic and offer a different color?’ ‘ said Jennifer Bowcock, director of consumer media relations for products. ‘We want to hone in on the female audience.’

Is it the color? Or is it ease-of-use? It doesn’t seem anyone has any good (and non-insulting) ideas about designing for women.

Recent searches that led to this blog
chittahchattah call centre [ed – this one was me – Google is the best way to find old posts]
pictures messy homes
[email protected]
‘susser’
tiger power cereal
ChipCHase DUX
Aesop Meta Tag
petesthe vivid
trix cereal games
hong kong airport
aol.com denmark @usa.net
Ask the sexpert, MUmbai
Mick Jagger looks like a muppet
who wrote yoghurt jingle 1960’s
accessorize kelly osbourne
facehugger
45% yahoo.com,hotmail.com,aol.com producers in denmark
spleak
sathya bartko

And one link that somehow came here from a Google map in Georgia.

AAA relocating 200 IT positions to Arizona

The California State Automobile Association is moving 200 of its information technology jobs to a new call center in Arizona but has delayed further plans to relocate its remaining 1,000 San Francisco workers.

Last autumn, the association, a branch of the AAA travel and insurance club, announced plans to relocate most of its IT department out of state and shift most of its administrative operations to other parts of the Bay Area. AAA officials said now the 200 IT positions will be relocated to a new call center in Glendale, Ariz., that will open early this summer and eventually be manned by up to 1,400 workers.

What do I know? I was telling someone recently how 10 years ago a friend temping at an Intuit call center in Palo Alto saw their office close while the work was sent to Santa Fe. I knowingly announced that there was no way that would be happening now, that this would all have gone overseas since that was soooo long ago. Looks like I was way off base – there’s still jobs in call centers (and no doubt other similar types of commodity work) that is being re-sourced within the US.

I stand corrected. Or at least more informed.

This is creepy

Netflix typically sends about 13 movies per month to Villanueva’s home in Warren, Michigan — down from the 18 to 22 DVDs he once received before the company’s automated system identified him as a heavy renter and began delaying his shipments to protect its profits.

The same Netflix formula also shoves Villanueva to the back of the line for the most-wanted DVDs, so the service can send those popular flicks to new subscribers and infrequent renters.

The little-known practice, called ‘throttling’ by critics, means Netflix customers who pay the same price for the same service are often treated differently, depending on their rental patterns.

Oh, jeez. This is the dumbest buzzword yet!
House Calls
by Larry Dobrow, January 2005 issue of Media (reg req’d)

JUST AS PRODUCT DEVELOPMENT GURUS learn about the capabilities of new products by watching consumers interact with them, media strategists are gaining a better understanding of media consumption behaviors by observing consumers at home. Deploying so-called “adthropology” strategies, they conduct in-home observation and interview sessions. A typical adthropological endeavor begins when an individual shows up at a consumer’s door, camera in tow. The observer tours the home, noting details like the location of TVs and piles of magazines that may have been saved for reference purposes. “When we were doing this for Kraft, we saw so many TVs in the kitchen. That’s an incredibly significant detail for a food company,” notes Jane Lacher, senior vice president of consumer context planning at MediaVest.

Information gleaned during home visits tends to bolster, and occasionally trump, intelligence gathered via focus group interviews, Lacher adds. “People tell you about their habits, but they tend to script a little bit. When you go into the home, you see if the newspaper has been read, or if there are coupons on the refrigerator, or how many TVs are on,” she explains. “People generally won’t tell you ‘my life is in disarray.’ So [with a visit] you get a better sense of where media fits into the picture.”

Design-It-Yourself is a new Ellen Lupton book to help plain folks like me avoid the unnecessary time and expense of working with skilled designers. I’m especially amused by how poorly written and badly laid out (Hello? Typography? Punctuation? Caps? Bullets?) the page is. Hey, wanna look like crap? Buy this book!

simple ideas on how you can “think like a designer”

clear and coherent explanations of design technologies, from silk-screening to web development
what materials you’ll need to get your job done

where to find and buy them