The NYT describes the Twinkies Brand Bake Set which allows kids to make a home version of the famous Twinkie. Not exactly the same, but a similar item. The home version is under license, and offers a second official channel to get the Twinkie experience. But no mention is made in the article of the various bakeries that sell a store-made fresh gourmet version.

Fluff in NYC is one such place.

They sell Fwinkies and Fwodels. I think this is a chocolate-covered Fwinkie (an evolution of the original).

Gorgeous new bakery on 9th ave in Manhattan, with an example of what I guess is a food trend – the Fwinkie, as they call it, an example of what a Twinkie would be if it was made by a baker and not a processed synthetic food shmechhghh company. They had regular, and chocolate (dipped in chocolate) – which is what this is. It was pretty good. Not freak-out good, but pretty good. Looked better than it tasted, I’d say.