This page shows a screenshot of what portigal.com looked like earlier this week when hacked. I guess it’s a standard hack based on a weakness of some software I had installed. It was easy to restore my site and it was easy to (hopefully) block this from happening again, thanks to my ISP. I wonder if they created this page as part of their sysadminly duties or whatnot.
I’m looking for someone who has the chops to install a more powerful blogging package on my main site, portigal.com, as well as design a template that will look good with the rest of the site.
I guess there are lots of tricks so that the blog doesn’t technically have to be hosted on the same box as the rest of portigal.com, so I don’t care how it’s done, but I’d like the blog to appear as part of that site. I’d also want to move all the posts from here over there.
If this is something you’ve done, or you know someone who could help, please get in touch
steve AT portigal DOT com
Cosmetics companies are striving to understand how their products are used differently in their various emerging markets. Presumably, they are elsewhere looking at differences in meaning
, in addition to simply understanding usage.
Crucial to that effort is the search for differences that could help build a brand in critical emerging markets like India and China. L’Oreal has an expanding network of 13 evaluation centers around the world created to observe grooming and ponder a variety of burning questions: Do national differences exist in primping styles? Would women in Japan and Europe, for instance, stroke on mascara with the same lavish hand? (The answer is that in Japan, women apply mascara with an average of 100 brush strokes compared with Europeans, who are satisfied with 50, a difference noted by ethnologists for L’Oreal.)
It was observations like these that ultimately affected how the company made and marketed its mascaras or developed the foaming quality of its shampoos. “We are far from understanding everybody everywhere. It takes time,” said Fabrice Aghassian, director of international product evaluation for L’Oreal, which is seeking to map the world’s beauty routines in a landscape the company calls geocosmetics. “When we know the behaviors of people, we know what unexpressed expectations we do have to consider.”
Hmm. Shopping for Innovation just appeared on Creative Latitude. It’s reprint week!
Here’s my laugh of the day, from Maslow and Branding
Remember back in your Psych 101 class when you learned about Maslow’s Hierarchy of Needs? Bet you never expected to see it again in the business world
WHAT? Maslow is an overwhelmingly cliched and over-used structure in the business world. I wish I had a nickel for every variation and reapplication of Maslow that I’ve seen. I don’t take issue with Jennifer’s points specific to branding (frankly it was hard to really get to them, with that intro), but to claim some sort of clever uniqueness for bringing this into branding (or anything) is really silly.
Cliche aside, I did present a basic version of the hierarchy to my Design Research students this week, showing them that they can (and should) design for all sorts of needs, and as they do research, they’ll see interesting ways that the needs are related. One group is looking at nutrition, and obviously food is an amazing category for physical, emotional, and other types of needs all occurring at once. I’ll note that I went through a whole thing about how it is indeed cliched and once I had shown it to them they were guaranteed to see it a dozen other times in short order, and that it was absolutely over-used in business.
Funny, then, to see it presented this way so soon after.
Shopping for Innovation (by Niti and myself) just got posted to BusinessWeekOnline, several months after its original appearance on Core77.
Newspaper Printing Kiosk
We saw this in Hong Kong. From this kiosk, you could download and print (reformatted) recent versions of many different newspapers from around the planet.
Recent searches that led people to this blog
‘charles momah’
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microwaved poop pics
francoise lemagnen
Charles Momah
sex blogs india
‘data deposit box’
Charles Momah
Things named after Joseph Lister
grapples
worked for ticketmaster
WWW.CALASIC.COM
erotic animation blogspot
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ebpp.wellsfargo.com
‘about with
flip clock “
is a Japanese restaurant we saw in a mall in Hong Kong (called Times Square).
Here is their corporate mascot
and here is how s/he looks in “real life.”
Sure, they use the whiteface version in illustrations, but then they’ve got a half-life-size statue of the blackface version right in front of the counter, and toys and more of the same character.
Obviously, racist images are not universal. Hell, we can’t even use the word oriental here, can we?
Beware of Pickpocket
I’m slowly posting photos over at flickr into this set. I think there’s over 70 there as I write this, with an enormous amount still to come.