Polaroid Reframe

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Sunset, Pacific Grove, CA

Last weekend we went to a wedding (at gorgeous Asilomar, in Pacific Grove). The weekend before we had visited some friends who recently been married, and they showed us their photo album and their Polaroid album, where everyone who attended posed for a Polaroid and inscribed the page in the book where the picture was posted. In fact, some wedding crashers appeared in the book, with (their real?) names signed.

So, weren’t surprised when this wedding featured something similar. But the experience was far from perfect. As we headed from the ceremony into the reception, we waited in a long line – not to greet the happy couple, but for the bottleneck in the process – the picture. You had to complete the task in order to be granted admission to the reception. Indeed, they were not permitting couples or groups to pose together, but singling out each individual person to stand alone (while those behind them watched on) and yelling “smile” at them. Suddenly, the notion of having my picture taken took on privacy/government/civil-liberties overtones. Every single person was being documented; the celebratory feeling was drained away when they insisted upon solo shots. The wedding scenario is highly scripted, even as it evolves, and there are meanings (couplehood, for example) attached to many of the minor rituals; well there are no doubt meanings attached to all of the rituals, whether implicit or explicit. So when creating new rituals, one has to be sensitive to the context. Lining up for individual photos before we can eat evokes an immigration process; posing quickly for a snapshot with a data is celebratory.

Sure, it wasn’t a big deal and didn’t impact the wedding experience greatly, but I was impressed by the power of small details to shift meaning and reframe/reassociate an entire transaction.

Innovation and Persuasion?

Diego asks for ideas for the next course he might teach (co-creation anyone?). If you’ve got ideas, add ’em here or at his site (see previous link). I’d like to see a class about innovation and persuasion. As Roger Martin talks about there are some very different mental models (my phrase, not his) in the worlds of design and business. Indeed, some systems inside organizations serve as antibodies to hunt down and destroy intruders in order to keep the body healthy (oops, metaphor overload here)…rejecting processes and ideas that could be innovative. How does design thinking as a process begin to address that? The design challenge (as Martin sorta says) is not only the problem itself but the means to move the solution through the organization to where it’s championed and adopted.

That’d be a fun course.

The Face(s) of Rock and Roll

The SF Chron asks readers Do the Rolling Stones still have it? Aside from the content, here are some of the people whose responses they used:
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We saw the show last night and this is of course a valid representation of the demographic. It’s just still an emotional collision to be at a stadium concert and see people who resemble your parents in the seats behind you. The Stones are aging, and too much has been written about that, but we’re all aging as well. I’ve noticed a gentle version of this at Tragically Hip concerts, where the band and their fans have grown into early middle-age together, but it’s a more soothing transition. Here, with the Stones and their fans, we’re forced to confront the absolute opposites of the image of rock and roll and the reality of rock and roll.

At the same time, we’ve got this whole School of Rock thing going on, where kids who weren’t born when we were rocking out in high school are now recording or performing some of the same music. Is there any rebellion for a 15-year old in 2006 to be windmilling a la Townshend as his parents beam in approval? Were kids singing Pat Boone along with their parents 40 years ago, or is there a new form of co-option going on? This MeFi thread about kids covering Rush songs doesn’t quite get there (although some of the example YouTube links are fun) and I certainly can speculate but I don’t know the answer.

I think it was Dennis Miller, in his younger rebellious (and long-haired) days who joked that Pete Townshend was going to have to change the lyrics in the upcoming (the first of many, it turned out) reunion tour to “Hope I die before I get oldest.”

Freaky new logo

Of course they’ve already discussed this on the graphic design/branding website Speak Up (where I nicked this image) but last weekend we saw (in Pacific Grove, CA, of all places) a new Baskin-Robbins logo on a storefront.
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Yikes! It looks even worse on the outside of a store!

lock, lock, lock the gate

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[Props go to Emily for this photo, and for the whole group on the hike for the noticing and commenting on this; I post it here with shared credit to all]

This is the gate a hiking area called Sweeney Ridge. Normally to enter you must follow a torturous narrow zig-zag barely able to accommodate a human+backpack. This keeps out motor vehicles and other heavy equipment.

But those that look after the properly still need to be able to get in with their maintenance equipment and so the gate swings open for them. Simply having a lock isn’t sufficient; here they need at least eight locks. Eight different locks! So if one could be picked or someone has a master key, the other seven will back them up. Redundancy and diversity as approaches to security!

I’d love to see who shows up to open the gate; what kind of key ring they are carrying and what their frustration level is in opening up every single lock. Comedic possibilities abound. Update: wrong! See comments for explanation.

Grocery store rating system for food nutrition

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The Hannaford grocery chain has developed their own ratings system for the nutritional value of grocery products. From this story

A New England supermarket chain has developed a 1-to-3 star nutritional rating system that flunks most of the foods consumers think are good for them.

After plugging 27,000 products into its system, the Hannaford Brothers chain found that 77 percent of the foods failed to receive even one good nutrition star, The New York Times reports.

Hannaford said many of the processed foods advertised as being healthy failed to gain a star because they contained too much sodium, sugar or fat.

Most fruits and vegetables earned the highest rating of three stars along with salmon and high-fiber cereals.

Making its debut in September, Hannaford’s rating system puts the chain in the awkward position of judging the very products it’s trying to sell. In fact, most of Hannaford’s own store brands failed to get any stars, the Times said.

“We are saying there are no bad foods,” Hannaford spokeswoman Caren Epstein told the newspaper. “This is a good, better and best system.”

Hannaford’s nutritionists acknowledge their system is more stringent than the guidelines used by the Food and Drug Administration.

A couple of things of note here. First, the subjectivity of any measuring and rating system means that establishing standards will always be tough. The challenge to non-nutritionists to understand the complexity of ingredients, preparation, nutrition, etc. is enormous. I would suggest it’s impossible. Do multiple layers of ratings systems help or hinder? And related, is the second issue, where a retailer (a food retailer, even) is assessing the quality of the products they are selling. If a product is packaged and branded as being healthy, but it’s label is in opposition to how many stars it receives, will there be pressure on Hannaford to back down? It seems that this is healthy for consumers (so to speak) but may be a retailing nightmare. I hope they stick to their guns, but I wonder if other channels would be so bold. The online world has brought us a lot of customer reviews that obviously can be quite critical, but does that work in a bricks+mortar setting when the negative assessment comes from the bricks+mortar itself?

Imelda Marcos – brand name for new fashion line

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Parody just seems harder when real life is so ridiculous.

The 77-year-old widow of deposed dictator Ferdinand Marcos is still viewed as an icon of class and grace as well as a mindless shoe maven who amassed thousands of pairs of pumps and stilettos while her nation languished in poverty.

But there is a lesser-known side of the flamboyant fashion plate: as a high-couture scavenger who spent nights fashioning outfits with a glue gun and scissors, even stripping the copper wire from telephone lines to get just the right look.

The Marcoses are now poised to capitalize on that fashion-meets-function image. Next month, Imee Marcos, the daughter of Ferdinand and Imelda, and her two sons will introduce the Imelda Collection: a funky, streetwise line of jewelry, clothing and shoes. They hope the fashion line will attract a younger generation not yet born when Imelda Marcos was on the world stage.

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