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Innovation and Persuasion?

Diego asks for ideas for the next course he might teach (co-creation anyone?). If you’ve got ideas, add ’em here or at his site (see previous link). I’d like to see a class about innovation and persuasion. As Roger Martin talks about there are some very different mental models (my phrase, not his) in the worlds of design and business. Indeed, some systems inside organizations serve as antibodies to hunt down and destroy intruders in order to keep the body healthy (oops, metaphor overload here)…rejecting processes and ideas that could be innovative. How does design thinking as a process begin to address that? The design challenge (as Martin sorta says) is not only the problem itself but the means to move the solution through the organization to where it’s championed and adopted.

That’d be a fun course.


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