Aka, a removable feast. Strong signs of cultural change as airline meals morph, evolve, and devolve. Compare my recent repast on United ($7 for the boxed snack set)

with the hot meal below, from a 1960s Braniff domestic flight.

It’s striking how much cultural norms and consumer expectations around hospitality in this context have changed – imagine handing that 1960s passenger the meal I got on my flight.

See more airline meals throughout the decades here.

• The Book Cover Archive – An archive of book cover designs and designers, for the purpose of appreciation and categorization
• Avatar Makeup Tutorial [YouTube] – Line extensions and spin-off products come from the people that use your product. Here, a "customer" of Avatar makes a new "product" – an instructional video telling other "customers" of Avatar how they can (literally or vicariously) extend their consumption experience beyond the film itself. It's a lot more relevant than a Burger King (say) value meal, it hews to a compelling aspect of the film itself.

I purchased a new shaver recently, and tossed in among all the paperwork (warranty info, ads for accessories, instructions in multiple languages) is this bit of afterthought:

This just screams of missed opportunity. In product development, a lot of effort is put into creating an attractive package that will encourage people to buy; some effort is put into the OOBE, or Out Of The Box Experience (what happens when you take everything out and see it for the first time and then try to set it up and use it); and while there’s a lot of us who talk about the overall user experience, it’s distressing to see products be delivered to the customer with such a lack of finish around something so crucial.

The developers have reason to believe that the first time you use the product, you may be disappointed. Or at least not delighted. Nor the next time. Nor the next time, for 30 days, at which point (gradually, we assume), you’ll be receiving the optimum results.

The automotive industry has framed this sort of issue as “break-in” where you the customer are responsible for taking extra care of the vehicle during that period (with specific dos and don’ts like top-speed, etc.). Consider the difference between “It won’t work at its best for a while” and “Be sure to take care of it while it breaks in.” If the issue was the customer learning curve you might see messages like

Congrats on your purchase of a new Kodak digital camera. If you’ve (somehow) never used a digital camera before, you’ll probably find you are taking a lot of crappy pictures (hey, no film, right?). But after a while you’ll get the hang of it: you’ll figure out how to best aim, focus, and expose your picture, and you’ll also clue into the need to delete all your failed pictures. Until then, you might feel a bit frustrated, but that’s just the regular learning curve and it takes most people about 30 days of regular picture taking before they feel more confident.

The shaver people have to do more than toss a piece of a paper in the box to properly reframe this initial-sub-par-evolving-to-primo-experience. Some ideas (and I’m sure if you’re reading this you have others)

• A 30-day supply of shaving lotion: “By the time you use up this lotion, you’ll be shaving at peak smoothness!”
• 30 days worth of calendar stickers showing a progressively more smiling shaving man that you can put on your calendar after each shave (variation: 30 Post-Its that go on your bathroom mirror and are pulled down one-by-one as you count down from 30)
• A phone call (or text, tweet, email, or snail mail) after 30 days congratulating you on reaching the optimum phase for your shaver and making you mindful of the experience you are now having
• A 30-day subscription to a local newspaper that will fit into the morning routine. Stickers on the paper remind you who paid for it and count down towards optimal shaving
• A social media app (i.e., a Facebook page) that alludes to a 12-step program, where members receive their 30-day tokens as they complete their trial period with the shaver (“I’ve got 30 days clean and shaved”)

The specific ideas, while fun to generate, aren’t really the point as much as the need for companies to think a little more broadly about optimizing the links between their promises, expectation management, and overall experience.

See also: The Experience Before The Out-of-the-box Experience

More inspiration from Douglas Coupland’s “Generation A”

How can we be alive and not wonder about the stories we use to knit together this place we call the world? Without stories, our universe is merely rocks and clouds and lava and blackness. It’s a village scraped raw by warm waters leaving not a trace of what existed before.

See also: Neal Stephenson’s “Anathem”

• With New Technologies, Do Blind People Lose More Than They Gain? [NYTimes.com] – The modern history of blind people is in many ways a history of reading, with the scope of the disability — the extent to which you are viewed as ignorant or civilized, helpless or independent — determined largely by your ability to access the printed word. For 150 years, Braille books were designed to function as much as possible like print books. But now the computer has essentially done away with the limits of form, because information, once it has been digitized, can be conveyed through sound or touch. For sighted people, the transition from print to digital text has been relatively subtle, but for many blind people the shift to computerized speech is an unwelcome and uncharted experiment. In grappling with what has been lost, several federation members recited to me various takes on the classic expression Scripta manent, verba volant: What is written remains, what is spoken vanishes into air.

Good social criticism about story from Neal Stephenson’s “Anathem”

So I looked with fascination at those people in their mobes (cars), and tried to fathom what it would be like. Thousands of years ago, the work that people did had been broken down into jobs that were the same every day, in organizations where people were interchangeable parts. All the story had been bled out of their lives. That was how it had to be; it was how you got a productive economy. But it would be easy to see a will at work behind this; not exactly an evil will, but a selfish will. The people who’d made the system thus were jealous, not of money and not of power but of story. If their employees came home at day’s end with interesting stories to tell, it meant that something had gone wrong: a blackout, a strike, a spree killing. The Powers That Be would not suffer others to be in stories of their own unless they were fake stories that had been made up to motivate them. People who couldn’t live without story had been driven into the concents (orders separate from mainstream society devoted to the pursuit of math) or into jobs like Yul’s. All others had to look somewhere outside of work for a feeling that they were part of a story, which I guessed was why Sæculars (mainstream society) were so concerned with sports, and with religion. how else could you see yourself as part of an adventure? Something with a beginning, middle, and end in which you played a significant part?

See also: We Are Living in a Sci-Fi World

• Articles of Faith – The Existential Crisis of Magazines Online [NYTimes.com] – But what is a magazine?

  If you’re holding one, you can turn the page. But it’s very possible that you’re nowhere near a turnable page now. You’re reading on a computer or a hand-held device, even though this column was intended for a magazine — a Sunday newspaper supplement that started in 1896. Like hardcover books in Kindle editions and “Daily Show” clips on the Web, this column is produced in large part for a medium other than the one in which it is consumed. That creates some dissonance.

• E-Books – The Bigger Problem, Part One of Three.[Dangerous Precedent] – From a publishing standpoint, too, e-books are thrilling: the dirty jobs of printing and distribution fall away, replaced with an upload to the iTunes store – or the publisher’s own – and a direct billing relationship with the client. For advertisers it will offer all of the advantages of web advertising with the rich-media and contextual advantages of appearing within a publication, so for a skilled ad-sales team it’s sure thing, and with the Great Media Crisis entering its second decade that sort of talk is catnip to a big media company like Bonnier, or (the one I work for more often) Condé Nast.

  But while BERG’s work, and other pieces like it, are beautiful to see, they leave me very frustrated. The client-side development is very exciting to do – especially the systems-thinking that you need to do to take the entire customer journey from browsing to buying to backing-up – but the harder work, the more fundamental work, isn’t done. I’m talking about the editorial workflow.

• Blio seeks to take digital reading in a new, more inclusive, and colorful direction [Engadget] – (I bet we're going to see a lot of new devices at the imminent CES – including this one)
  The Blio format and accompanying application are together intended to deliver true-to-life color reproductions of the way real books appear
• Ways of reading [this is a a working library] – Inspirational aphorisms about reading, including "Reading and writing are not discrete activities; they occur on a continuum, with reading at one end, writing at the other. The best readers spend their time somewhere in between."

• The Best of Core77: Our Favorites from 2009 – A stupendous year-end review. Lots and lots and lots here.