Lovenest: Help Keep Your Baby’s Head Round
From a visit to a baby superstore in Vancouver, an education about a problem (plagiocephaly – an asymmetrical distortion of the skull) and a solution (the Lovenest).
The parent-of-baby market seems unique in its (often peer-reinforced) drive to identify new needs and corresponding solutions. This leads to a lot of stuff being produced, some as expensive replacements for existing satisfactory (if generic) solutions, but much of it seemingly innovative. I suppose the work of a parent now includes the emotionally fraught process of trying to sort out the difference.
See more of my Vancouver pictures here.