Posts tagged “hero”

ChittahChattah Quickies

  • [from steve_portigal] A big admission ahead of bigger mission for Batman [AP] – [While the reporting here is primarily about Bruce Wayne revealing his secret identity as Batman, more interesting is the fictional franchising/crowdsourcing approach. The creators of the Batman product are talking about the brand within the story of Batman, but in fact by incorporating real-life businesses themes, they are refreshing the actual Batman brand within our world. Layered!] The part of a detailed effort that puts into motion a plan for Batman Incorporated, a global network of Batmen from China to Argentina to fight crime worldwide…In doing so, Wayne is free to take his crime fighting international by building what Morrison calls a "global, international army of Batmen. Batman in China, Batman in Japan, Batman in Russia. Expanding the Batman brand to areas where he really hasn't been before."

Keeping the World Safe for Data

Wired describes a supersized server farm (a network/IT facility) in Las Vegas. This caught my eye:

Consider the comic book he penned about his staff, Switchblades: The Dark Ethereals have hacked into Earth’s ionosphere with a plan to destroy the Net! Luckily, Roy, er, Core and his band of super-employees are here to save the day-and keep the world safe for truth, knowledge, and the entrepreneurial way.

Early in my career we did an ethnographic study of senior IT professionals. During a visit to the converted-warehouse offices of a San Francisco clothing manufacturer, the CIO took us on a tour, and as we arrived at an appendage-like access-way, with a small wooden ladder cum staircase going through a heavy curtain. Before we entered what turned out to be the IT department and server room, our host said “…and this is the Batcave.”

That one word led to a significant insight about the identity of the IT professional: talented and heroic science-y types who labor unrecognized far behind the scenes, ready to emerge and save the city when they receive the signal. This informed a new segmentation of their market and some better understanding of how to position their evolving product line.

Although the company is gone from that space (it’s now loft-condo-something), it’s interesting to see that our finding still holds true today.

Share a dozen…and be a HERO!


I guess the post-9/11 passion for preserving the notion of hero is over. Even if Krispy Kreme is intending to be wry here (though that’s not really their tone) there was still a time in recent memory when that wouldn’t have been acceptable either.

Previous donut-y blogging here.

The Dirty Jobs

Plumber Protects is an interesting site from American Standard, manufacturer of toilets and other plumbing stuff.

They are taking a stand in support of the work of their main customers, plumbers, casting them as heroes with career advice, and swag such as some well-designed posters, including the obligatory constructivist image

(although one has to wonder about the level of intended or perceived irony).

And of course, the comic book.

American Standard Will Make You a Superhero.
Want a chance to star in your own comic book? Tell American Standard why YOU should be next . You might get to star your own Mega Plumber comic book adventure.


Do you do business with any company that casts you as a hero, even in a less literal fashion?

Future Hero/Heroine

Dear Stevep,
FUTURE Hero/Heroine of our forthcoming film,

Dhari Films Pvt. Ltd. invites young boys & girls to participate in the Talent-Search for a prestigious big budget HINDI feature film.
The Talent-Search is aimed at enhancing the individual talent with respect to his/her attitudes, perceptions and dilemmas, and harnessing the energy of the acting to create a successful ACTOR/ACTRESS in a healthy atmosphere. The focus is on strengthening one’s core, the firmness of one’s ability and the blossoming of one’s potential. The course-programmed (after the selection) stimulates commitment to one’s harmony and happiness that vexing problems though not solve, often dissolve under the guidance of Experts.
This talent-search is tailored exclusively for young talents. This search will not only give you the break to realize your dreams come true, but will help you boosting your positive attitudes and release an effusion of creativity and a deep sense of rejoicing within both yourself and your ability as an actor or actress, resulting in a favorable change in your work culture throughout your acting-career.
The Minimum Requirements:
1.Minimum Age Should be 18, but not more than 25 years.
2.Should speak HINDI.
3.Should know dance.
4.Should have sense of at least imitating.
& above all judge yourself that you can be HERO/ HEROINE or not.


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