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This upsell screen from united.com is my nominee for Most Egregious Use of The Word “Only” 2010.

I guess the post-9/11 passion for preserving the notion of hero is over. Even if Krispy Kreme is intending to be wry here (though that’s not really their tone) there was still a time in recent memory when that wouldn’t have been acceptable either.

Previous donut-y blogging here.