Where Credit Is Due
Magnises is a new sort-of-credit-card that evokes an ultra-elite black card. It’s not actually a credit card, though. As they describe it
Each Magnises member carries our distinctive metal membership card, which extends and enhances their pre-existing credit or debit card, and provides perks, benefits, and access to numerous high-end brands. Upon admittance, Magnises will construct a card for each new member. Magnises will then extend the magnetic signature from the member’s personally owned credit or debit card onto their new Magnises card.
Yep, that’s right. You get a metal card that looks like a credit card but simply has the credit card data copied onto it – from the credit card you already own. While there are perks, no doubt, with this card, it is not actually the thing it denotes. It’s merely a gussied-up package for the quotidian plastic in your wallet (well, maybe not your wallet, if you are reading this it’s unlikely you are cool enough to qualify).
As a species, our ability to create meaning out of almost nothing – and then charge money for the performance of that meaning – is astonishing.
For more, see
Magnises Black Card Has Its Privileges (Well, Sort Of) [NYT]