Posts tagged “Virginia postrel”

Mundane is the new fun


IxDA SF
Originally uploaded by blackbeltjones.



Last night we attended an IxDA-SF presentation of Matt Jones on “Playfulness in Design”. No full summary to share (although maybe Matt will post the slides eventually) but one great line was the statement that “Mundane is the new fun” which refers to the little interventions of joy that are being added to everyday life, providing a new veneer of experience on top of behaviors that were once only necessary for survival.

This was one of the themes of Virginia Postrel’s Substance of Style (with its legendary discussions of the broad range of choice now available for toilet brushes). It’s also something that I’ve seen a lot of in Japan. Here’s one quick example:
vacuum.jpg

This vacuum cleaner is fun: it is presented like a futuristic robot, available in at least 3 novel colors, and is styled in a notable way. This isn’t about making the chore of vacuuming fun, but about acknowledging fun as an ingredient can always be fun, from the purchase moment to the instant the vacuum is grabbed and turned on. Check out this elephant-robot for urinal cleaning as another example of fun. As a one-off, this is taking drudgery and distracting you with cuteness, but put together across so many product categories, brands, signage, TV advertisements and beyond, the notion of the constant layer of fun is so visible in Japan.

Matt is right at calling out the trend, and you can look to the Japanese as lead users of this trend.

Every trend has a counter-trend

In The Paradox of Choice: Why More Is Less and The Substance of Style we learn about the dramatic increase in choice for so many products and services, why that is, and what it means to our experience with those products and services.

But let’s not forget that things go other way as well. Like the banana convergence I blogged about before, apples are a paradox of limited choice.

The United States was once home to more than 10,000 named apple varieties, but nowadays it’s hard to find more than a handful, even at farmers’ markets.

Although theories like those authors put forward (and I’ll throw in the Long Tail too) are useful lenses to help make sense of out what we see there often completely opposite gravities occurring simultaneously. But hey, culture is a complex beast, isn’t it? Because both of the contradictory trends are indeed true.

BLOBJECTS & BEYOND

Yesterday we went to the San Jose Museum of Art to see the a special opening event for the exhibit BLOBJECTS & BEYOND, curated by Steven Skov Holt and Mara Holt Skov (where blobjects refers to the curvy designs seen in products over the past few years). The event featured the curators moderating a conversation with Karim Rashid and Harmut Esslinger.
ness_curvaceousness_large.jpg

As we arrived at the museum there was some pre-event tour of the exhibit happening, with I imagine press folks and patrons of the museum. We were escorted very deliberately into the cafe so as to not overlap or sully the high-powered scene taking place mere feet from us. Welcome to high culture.

And the extent of this high culture (and high class, indeed) could be felt if not seen when the host for the evening did the usual round of introductions. One woman who contributed a great deal to the organizing of the event and/or the exhibit was out of the room at the time, and implying that she was in the restroom, the suit-wearing genteel host offered that “perhaps she was making some blobjects of her own.” Nice.

Things did get better from there, however. Onstage, the speakers and the moderators embodied massive accomplishment; they have each done so much and had such an impact. That alone made the time spent listening worthwhile. Both Karim and Hartmut had projected slideshows of images associated with them or their work, the breadth and wealth of the imagery made for a stimulating backdrop while actually sitting in the same room with these fantastic talents.

rashid140.jpg
esslinger_web-thumb.jpg
The format was a risky one; “a conversation with” is usually better than prepared remarks, presentations, panels, all the usual stiff and non-interactive content, but it’s without-a-net, and anything can happen. Unfortunately, I was mostly reminded of an episode of Geraldo or Oprah, where an important issue is presented, experts brought forward to offer sound-bites, and pretty soon it’s a commercial break and then the credits roll, and we’ve never really made it anywhere. The level of conversation was poor; questions were asked but not responded to, comments made by one guest were not responded to by the other guest, despite remarks being prefaced with “I’d like to respond to that by saying…”

There were indeed moments of brilliance, fantastic ideas, provocative expressions of passion, insights into the personalities, history, stories, but it took a lot of work and my brain just go so tired from trying to hold it all together. It was like watching a bunch of good musicians jam; most of the time it’s going to sound like crap, every once in a while you’ll hear a little piece that excited you, and then it’s gone.

I’m not blaming the format; I am blaming the guests. They aren’t good listeners. They have a lot to say but they were unable to focus and interact. The event reached its peak when there was some actual debate on a specific topic: the value of the slow manual tactile process of model making; working with a material versus the power, speed, and rapid prototyping afforded by digital tools.

But these moments were all-too-rare in the 90 minutes. We heard a lot of stories, somewhat in response to Steven Skov Holt’s line of inquiry around how they each chose to pursue design in the way they did. But once we got to a fever pitch of prognostication and pronouncement I was thinking about tearing my hair out. It was sadly reminiscent of so many conversations I’ve had with designers in my career; hearing them predict the future from their stance as a designer, with little understanding of the market, of human nature, or of history. Rashid told a story about seeing an exhibit of a gray room with a gray motorcycle when he was very young; the exhibit was a consideration of how we might all become nomads and live in extraordinarily plain environments. It was a good story; artistic explorations of how a future might unfold and what the implications might be on products, technology, lifestyle and beyond are absolutely fascinating, but when you begin to restate those hypothetical considerations as certainties and then offer up the solutions as necessities, my bullshit detector starts a-ringin’.

My biggest criticism is about a slide that Karim showed – it featured his face surrounded by a bunch of his words – Digitalia, Indus-trial design, Organomics and others too painful to recall. Perhaps these are names of projects, but whatever. For someone who understands so well the process of working with materials to create sensual beauty, it’s appalling to see how badly he works with the material of words; creating awkward, ham-fisted cacophonous artifacts that evoke a teenage boy’s litany of synonyms for “fart” more than some brilliantly insightful NuArgot. Please, stop!

The best moment came during the Q&A. Virginia Postrel asked how blobjects do or don’t deal with the past or nostalgia, since she observes in these items so much of what Thomas Hine describes as Populuxe, a 50s-esque optimistic style. Steven Skov Holt pointed out that today, both the past and the future are resident in our artifacts (he said it much better than I can recall) – in that moment it was clear how much thinking and analysis had gone into the planning and curating of the exhibit.

We had a brief period in the exhibit after the speakers were finished – it’s always disconcerting to me to see “designed” items – products intended for use – in a museum setting. Invariably there is a chair that you can’t sit on, or a lusciously textured product that you must not touch. This exhibit featured a touching station with brightly colored rubbery shapes, giving a valve to that common need. Another moment of dissonance came from seeing very recent product designs appearing in a retrospective collection of a movement – in this case those blobby Phillips appliances. I guess if VH1 can have a 90s flashback, we can do the same thing in our museums.

Without a lot of time, it’s hard to say very much about the exhibit, but it did seem very thoughtful and considered, sections on color as well as form, and motorcycles and cars that may not come to mind immediately as blobjects, but in the context of the exhibit make the concept of the blobject clearer and broader.

vessel_candeloo_large.jpg
Despite my criticisms, I had a great time, I’m totally glad I went. I always learn something, even if it’s a better understanding of the strengths and weaknesses of talented and famous people.

Series

About Steve