Posts tagged “TED”

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  • [from julienorvaisas] Overwhelmed Online Shoppers in UK Can Justbuythisone [Advertising Age] – [Beta site leverages online reviews of many products to lead online shoppers directly to a product.] The explosion of consumer choice makes the internet a giant playground for some, but for the many people who find themselves paralyzed by too many options, is coming. It offers consumers the opportunity to "stop shopping and start enjoying life" by providing just one search result for each category of electrical goods. So if you're looking for a TV for less than $500 it will tell you which one to buy, and give you three concise reasons why. Kyle McGinn was part of the team that came up with the idea during an offline brainstorming week. "We knew that 25% of people are overwhelmed by the choice on price comparison sites and inspired by TED talks on the paradox of choice and the need to sweat the small stuff, we decided to create something utterly simple and extremely useful." It is also built around principles of data visualization.


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