Posts tagged “personalisation”

ChittahChattah Quickies

  • Airwalk footwear – In the mid-90's, Mann left the company. After his departure, the decision was made to "go mainstream" and focus on a more general audience rather than just creating shoes for sport enthusiasts. There was a brief rise in sales, but some people loyal to the brand found the mainstream designs questionable.
  • What happens when underground brands go mainstream – Wharton marketing professors David Reibstein and John Zhang have been exploring how early adopters react when a product goes mass-market. When is there a backlash? When do early adopters switch to new products and when do they stick with the brand?
  • Personas for Firefox | Dress up your web browser – Finally, a definition I can live with: Personas are lightweight, easy-to-install and easy-to-change "skins" for your Firefox web browser.

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