• Shanzai – the trendy appeal of fake goods in China. – Shanzai means "mountain fort" and echoes slogans from the cultural revolution. Nike is Mike; Samsung is Samsing, Adidas is Avivas.

While in Florida last week I had the chance to learn a bit of history and realized that the manufactured experiences intended to evoke another time/place go back to the earliest days of Florida land booms.

In Orlando, I stayed at the Lowes Portofino Bay, meant to evoke a resort on the Italian Riviera.

Some faux touches included the scooters parked – well, installed, actually – around the grounds…

…and the made-to-look Old Country stair details.

But getting around the place was a nightmare.

In order to convey some sense of authenticity, the architects echoed bits of a townscape, with limited ability to see what was ahead. Although what you could see was devoid of any actual real details – no people, no commerce, no mess, nothing that would help you located yourself or make a decision about what direction you might want to go into. It felt like a rendered videogame background before the branding, characters, and gameplay was added. I just found it frustrating trying to get around, with a very small amount of triumph when I succeeded or found an alternative; but I wasn’t there to work on getting un-lost and I wanted the hotel’s precious Portofino-ness to get out of my way so I could perform basic wayfinding tasks.

Previously:

• FreshMeat #1: Blue Hawaii, or Viva Las Vegas
• Artsy Hotel Raises the Barre
• Meet The New Authenticity
• We’re not in Kansas anymore

Also: Orlando pictures; Miami pictures.

In Suketu Mehta’s stunning Maximum City: Bombay Lost and Found is the following passage

I ask him about the rituals of the renunciation. He gives me a parable. A long time ago, a man was conducting a wedding. A cat was running around the marriage hall, disturbing things. So he tied it to a pillar. Afterward generations of the man’s family, whenever they had a wedding, found a cat and tied it to one pillar of the hall, believing it to be a required wedding custom. The goings-on around this diksha, the doctor says, are like that cat tied to the pillar: The original meaning has been lost, and people are just doing it because that it how it has always been done.

Reader’s Digest reports, via the New York Times about the growing presence of fake wedding cakes. Average price for a wedding cake is $543, and

“For as low as $100, you can snag a pretty good replica made out of foam, with a secret compartment tucked in the back for hiding that special first piece,” the article states.

It’s intriguing to play an Idiocracy-esque futurist and imagine how the ritual will decay (or is that evolve?) further. In 50 years will we wave a knife around and toss sugar packets, to symbolize the symbols of the cake and the cutting-of-the-cake?

Anne points out the similarity to the Roast Beef story where successive generations cut the ends of the roast beef because that is how they were taught. When they go all the way back to the origin, it turns out they didn’t have a big enough pan and so that “ritual” was simply a coping mechanism.

Learn more about cake rental at CakeRental.com.

Recently we had this story from Ohio

Five teenage girls from Portage County face potential criminal charges after attempting to play a real-life version of Super Mario Bros.

The Portage County Hazardous Materials Unit and Bomb Detection Unit were called in to downtown Ravenna on Friday morning after seventeen suspicious packages — boxes wrapped in gold wrapping paper with question marks spray painted on them — had alarmed residents.

And now, a few weeks later, comes this one

A newspaper promotion for Tom Cruise’s upcoming ‘Mission: Impossible III’ got off to an explosive start when a county arson squad blew up a news rack, thinking it contained a bomb.

The confusion: the Los Angeles Times rack was fitted with a digital musical device designed to play the ‘Mission: Impossible’ theme song when the door was opened. But in some cases, the red plastic boxes with protruding wires were jarred loose and dropped onto the stack of newspapers inside, alarming customers.

Times officials said the devices were placed in 4,500 randomly selected news boxes in Los Angeles and Ventura counties in a venture with Paramount Pictures designed to turn the ‘everyday news rack experience’ into an ‘extraordinary mission.’

Thanks, Dirk!

Dove has been making a big splash with its recent advertising campaign based on showing Real Women with all their flaws (i.e., a range of body tapes and ages that aren’t typical hair/skin care models), so it’s not surprising that a recent ad for Dove used the aesthetic of ethnographic interviews. This has been done a zillion times, especially in the last few years as ethnography becomes a more common touch point in our culture (and as the producer and the consumer collapse further). I’ve written about this many times, but I’m still struck whenever I see an ad doing this.

The Dove ad involved women being interviewed while they were bathing, and it cut between lower-quality video clips of several different women, with half of the clips being about the product, and half being about the process of being interviewed: “Oh, I’m in the tub, isn’t this a bit awkward?!”; “You’re all up in my armpit now.” were two examples.

I know a fair amount of research does get done in seemingly impossible settings such as the bathroom, but I’ve never been directly involved in such a study myself. I did see a Whirlpool presentation many years ago about how they did such a study (i.e., people wear bathing suits) but overall it sounds pretty fun just for the added challenges of establishing a comfortable rapport in such a socially awkward setting.