Posts tagged “discount”

Steve Portigal teaching “Immersive Field Research Techniques” at UI16

Join me for Immersive Field Research Techniques coming up November 7 in Boston at User Interface 16.

My session will be pretty similar to the recent Rosenfeld Media workshop in Seattle, which was pretty well received 🙂






If you haven’t registered yet, you can use the code STEVEP for $300 off the whole conference, or $50 of a single day.

I hope to see you there!

Come on out to the Seattle UIE Web App Masters Tour!

I’ll be presenting Design Fieldwork: Uncovering Innovation From The Outside In as part of the two-day UIE Web App Masters Tour, in Seattle on May 23/24. The whole agenda (which is jam packed with some smart folks talking about interesting things) is here.

Register now and use speaker code SPKSEATTLE to get $100 off the price. If you register by May 6 you’ll get the recordings of last year’s event for free.

ChittahChattah Quickies

  • Some brands remain untouched by discounts – Yet another (rambling anecdotal) story about changes in purchase behavior. We just did an ethnographic study in this area and didn't see (or probe for) the brand-motivating power described.
    "The reasons fall mostly into three categories: old habits die hard, brand loyalty runs deep and the Economics 101 law of supply and demand means the most sought-after brands can command the best prices. Beyond that, there are some items consumers stubbornly just won't forgo — sale or not — no matter how hard they're trying to stretch their budget.

    "There are certain categories … where there are no substitutes accepted. It's infusing your brand with those things that people then say 'I have to have the real thing.'"

    Heather Fox scours stores for sales and clips coupons for food and clothing discounts. But she won't cut corners when it comes to her Marlboro Lights.

    Corlett puts it differently. "You may drink less Coke, but you're not giving up Coke," she said."

Series

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