Reading Ahead: Focusing Your Story

Reading ahead
While we “delivered” our project’s results in an earlier post, in our client engagements we often have the experience of revisiting the same material for another audience. We might deliver a 3-hour interactive presentation with our core team, and then come back weeks later and share the highlights with their management team. And while we might panic at compressing the 3 hours into (say) one hour, it’s a really powerful editing activity when forced to do that. What is the core of the story? What do people need to know about? What have we learned in giving the presentation already? What has changed since then?

For Reading Ahead, we’ve been sharing this work with friends at Adobe, Blurb, UC Berkeley, and the Savannah College of Art and Design. And that’s given us a chance to revisit the presentation. We’ve refreshed it visually, focused the core message, and expanded it to include some things that came out since our initial research was conducted (i.e., Amazon’s advertising campaign for the Kindle and the launch of the Nook). We haven’t recorded a new narration (check out the full deliverable if you want that), but you can see how we’ve focused our story in this presentation.


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