Poise is a new incontinence-protection product for women, resembling pads more than diapers. Stuart Elliott writes about the product and their new advertising in the NYT. What struck me was the similarity between this ad and the original ads for Viagra.

On second look, you can tell which product is for a woman and which product is for a man, but the message is similar – overcome an embarrassing crotch problem and celebrate with renewed intimacy.