Last week in Seattle I checked out of the hotel, loaded up the rental Jeep and as I turned onto the main road, I saw this crazy advertruck

As I gawked and fumbled for the camera, the ads in the windows rolled up to reveal the world’s largest carbo-cholestero-monster lurking within

Seconds later, as I pulled alongside, a message appeared on my cellphone, asking if I would accept a Bluetooth connection from KFC-something-something. I declined, but whoah.

I was watching them, and they were watching me. I guess this is the sort of thing you read about, but to see it deployed and actually happening right in front of me, that was quite intense.