Mainstream media can’t talk the talk

Disappointing if revealing nuggets from this article about the TV series Jericho, recently brought back by CBS in response to demanding fans.

Mr. James, the actor, said he believed the revival of “Jericho” would cement the idea that the traditional Nielsen ratings “are going to become a more and more old-fashioned notion of monitoring television.”

CBS executives, however, are not so certain. Ms. Tassler’s message was more of forming “a marketing partnership” with online viewers and fans who record the show, one that would result in their “bringing more eyeballs to the network” and its traditional broadcasts.


About Steve