originally uploaded by minusbaby.

Great column that calls out what has tickled the back of my brain but never formed into a real thought – these ads purport to acknowledge and salute the fact that real women have all sorts of body types besides what you normally see in advertising, but the product they are selling is firming cream, designed to conceal or alter the body, making it closer to the “thin” ideal. I’m sure there’s some spin Dove puts on it, but really it’s a great point. Do we (or, at least, women) love ourselves for who we are, or do we try to fix things up? Seems like Dove is doing a pretty good job at having it both ways. Brilliant, yet more than a little evil.