ChittahChattah Quickies
February 8th, 2011
- [from julienorvaisas] The Super Bowl of Social Media? Maybe Next Year [Advertising Age – DigitalNext] – [It is a bit shocking that innovative thinking in marketing has not yet leveraged – or even experimented with – the promise of social media on the big stage.] There was not one spot that actually asked us to do anything. Or suggested that we do something. These ads could have all run before the internet was even invented. Nothing acknowledged that we had any other connections at our disposal other than the one between us and our televisions. We were expected to visit the brands' websites because we found those brands and their commercials interesting. The irony is that those brands will look to social media to gauge their audiences' reaction. They'll count views on YouTube. They'll ask their interns about what Twitter had to say. Their PR firms will be watching the Google Alerts roll in. But none of them will reap the benefit of actually building a meaningful connection… Coca-Cola could have actually helped some real people make some real people happy.
ChittahChattah Quickies
February 4th, 2011
- [from julienorvaisas] Robonaut 2 to meddle in Super Bowl pregame [CNET] – [Before they throw it into outer space, they'll test this bot first, to see how it does in the challenging atmosphere of a FOX Sports studio. The description of the thing sounds like it could fit any one of a number of the Packers' offensive line!] NASA's experimental humanoid bot took a break from training at NASA's Johnson Space Center in Houston earlier this week to tape a segment with Fox Sports analyst Howie Long. The 330-pound R2 has a torso with a head, two arms, two dexterous humanlike hands complete with four fingers and one thumb each, and its own Twitter account. When it's not sending tweets or pondering football stats, it's learning skills that eventually will be uploaded to its twin, which is already packed in special casing aboard the Space Shuttle Discovery. Once inside the ISS' Destiny orbiting laboratory, the robot will be tested by engineers to see how it operates in microgravity and the station's radiation and electromagnetic interference environments.