Posts tagged “Stephen Colbert”

Interviewing Best Practices from Stephen Colbert

The first episode of Working (a new podcast) features Stephen Colbert explaining in great detail the process of creating The Colbert Report. The entire episode (listen here) is really good process stuff (creativity, collaboration, finding the story, media firehose, working under pressure) but I want to call out the section about how he prepares and uses the questions for interviewing his guest, as it’s is quite consistent with what I wrote in Interviewing Users.

And then I read the two sheets of questions that the writers have come up, what their ideas are. I usually pick 10 or 15 of those. But I don’t look at them. I don’t look at them until right before I go over [to the set], and then I read them over once again in front of my producers to get a sense of, oh, this is how my character feels about this person.

Come show time…I take them out and I go, oh, yes, these are the questions I chose. And then I try to forget them and I try to never look at the cards. I just have a sense in my head of how I feel. And the cards are in front of me, but I try not to look at them at all. I’m pretty good. Maybe I look once a week at the cards. I put my hand on them, so I know I have them if something terrible happens, but as long as I know what my first question is for the guest I kind of know what every other question is, because I really want to react to what their reaction to my first question is.

And I usually end up using four of the 15, and the rest of it is, what is the person just saying to me? Which makes that the most enjoyable part of the show for me. Because I started off as an improviser. I’m not a standup. I didn’t start off as a writer, I learned to write through improvisation, and so that’s the part of the show that can most surprise me. The written part of the show, I know I can get wrong. You can’t really get the interview “wrong.”

Smart stuff that seems dumb

Watch and laugh as Stephen Colbert takes on the Vessyl smart cup. While the company’s video patiently explains the features, their benefits and the design rationale, Colbert calls out the ridiculous jargon (e.g,. “real-time” is not something novel for people in their daily lives which of course take place in real time) and – most devastatingly – the lack of a compelling use case.

This is the barrier all Internet-of-Things things will have to overcome – so what? Why does it matter to me that I can do this with that and with my iPhone? This recent review of Belkin’s Smartphone-Controlled Crock-Pot – a product that is currently shipping from a major manufacturer – says that it” feels more like a solution in search of a problem.” While the crock-pot isn’t as ridiculous (as it’s presented without the overblown ego), it shows just how immature today’s products are.

I recommend these companies aim their products at the hobbyist/maker users who will figure out what they might actually be good for and otherwise keep them in the lab until they are compelling to regular people.

[Disclosure: I bought a smart light bulb via Kickstarter a while back. I can change it to any color or brightness using my iPhone. I also have to use the smartphone to turn it off and on (properly) which takes about 35 seconds. I just put it back in our “light bulbs” box in the closet.]

Dissuasive Design

As Stephen Colbert would say, “A wag of the finger” to LimeWire for their somewhat misguided attempt to persuade me, within their software interface, to upgrade to LimeWire pro.


There are examples all over the web of the use of Persuasive Design to guide user actions toward preferred outcomes like purchasing, joining and contributing.

Designer and author Andrew Chak says persuasive design is “really about “supporting the decision process.”

When I’m being upsold, it’s quite possible that my decision will be “no.” In that case, the choices “Later,” “Yes,” and “Why” don’t support me-they confuse me, and keep me from doing what I’m there to do. And that only makes me angry.


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