Smart stuff that seems dumb

Watch and laugh as Stephen Colbert takes on the Vessyl smart cup. While the company’s video patiently explains the features, their benefits and the design rationale, Colbert calls out the ridiculous jargon (e.g,. “real-time” is not something novel for people in their daily lives which of course take place in real time) and – most devastatingly – the lack of a compelling use case.

This is the barrier all Internet-of-Things things will have to overcome – so what? Why does it matter to me that I can do this with that and with my iPhone? This recent review of Belkin’s Smartphone-Controlled Crock-Pot – a product that is currently shipping from a major manufacturer – says that it” feels more like a solution in search of a problem.” While the crock-pot isn’t as ridiculous (as it’s presented without the overblown ego), it shows just how immature today’s products are.

I recommend these companies aim their products at the hobbyist/maker users who will figure out what they might actually be good for and otherwise keep them in the lab until they are compelling to regular people.

[Disclosure: I bought a smart light bulb via Kickstarter a while back. I can change it to any color or brightness using my iPhone. I also have to use the smartphone to turn it off and on (properly) which takes about 35 seconds. I just put it back in our “light bulbs” box in the closet.]


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