User-Generated Content/Participation and MacWorld
Drawing on the participation trend at MacWorld, maybe tying into to the creative and community brand attributes of Mac.
Scribbling all over the box constitutes a casemod? Maybe that’s a stretch, but it was popular.
The company is Mophie, the concept behind these concepts is the Illuminator. People submitted ideas, voted on ’em, and the top three are actually going to get made by Mophie!
Speck was asking people (kids?) to create a new case design, although any prizes were strictly random.