Fresh and Clean International Food Safety Standards

When I took this picture (in Bangkok) I marveled at the fact that something as basic as food safety was advertised as a benefit to shoppers. What about taste? Value? Good times? Good friends? An interesting menu? Nope. Fresh. Clean. Safe.

Yet here in the U.S. we’ve got scallion problems at Taco Bell and recent problems with spinach. Am I having a Michael Pollan-induced panic or are we not as far ahead as we kid ourselves into believing?