Posts tagged “ridicule”

appalled, indeed

37 Signals jumps the shark (if they hadn’t already)

While we appreciate customers who take the time to write in and tell us what they want, the way people phrase things often leads to raised eyebrows. Every feature that’s missing is essential, a must-have, and the fact that it’s missing is killing someone. Yet the #1 thing that people like about our software is how simple it is. To give you an idea of what it’s like to be on the receiving end, here are some excerpts from recent 37signals support emails and forum posts

The excerpts are meant to ridicule the customers/users/people who contact them. For being too intense or too clueless or in whatever way just not as cool as the folks at 37 Signals.

This is a company that makes software but also wants to teach the world about making great products. I’m not sure that their products are really that great, but their credibility for teaching anyone how to do anything is nil once they start using the bully pulpit of their own blog to mock people – customers! And of course, there’s an ensuing pile-in on the comments “hyuk-hyuk, people are morons.” It’s too easy to get your pals to agree with that sort of thing, and ultimately it reveals contempt for the wrong people. That’s a critical failure at the root of what they are setting out to do.

Update: several other bloggers agree with me.


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