Posts tagged “redesign”

Beta Blocked

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Well, Yahoo’s TV page is in beta with its new facelist. Sexy. Content-y.

And useless. I don’t need to have a Rich Media Interaction with the Property and the Brand. I want to see if this episode is a repeat. The old version said very clearly
Original Broadcast Date: xx/xx/xxxx – if that was today’s date, then it was a new episode.

Sometimes they’d put (repeat) if it was a repeat, but the absence of that information doesn’t seem sufficient to verify it’s not a repeat. And reading the plot summary and trying to decide if I’ve seen that one? That’s work.

I know, users like to gripe when things get changed. But did they ask anyone how they use it, first? Or did real estate for big banner ads for the show take precedence over actionable data? I dunno.

Update: even worse…if you click on a show in the grid, say, the 10:00 pm listing for Law and Order, Yahoo shows you the “Law and Order” page, with information about the next episode. But the next one is a 2:00 pm syndicated episode on TNT. It requires much more work to get to the details of the episode I already told them I wanted. Finding the “all upcoming episodes” link and then looking through that to find the 10:00 link, clicking that and finally, the info I am seeking. Ludicrous!

flickr redesigns

flickr just launched a new interface. Here’s some screenshots. I don’t think I can be objective about it; of course, I’ve got habits to break and new ones to learn, and that will take a while. I will say I trust them and so am hopeful for good things.
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Update: I just noticed this: There are sneaky advertising links buried in flickr!

Taken with a Nikon D50.

is now
Taken with a nikon_25x25.gif D50.

and that logo is a hotlink to a Nikon advertising site.

Renovating Ronald Redux

The McDonald’s redesign is getting some more attention in blogland. A really powerful rant (even if you don’t support all the points) comes from the consistently acerbic Marginal Utility

So having abetted the atomization of American society, undermining traditional rituals of eating that once fostered polite society and turning food into on-the-go fuel, McDonald’s now wants to present the simulacrum of what it helped destroy, an ambiotronic environment in which the semblance of civility is exhibited for maximum marketing appeal. It wants to cater to the illusion that people have time to hang out, that people enjoy being in public with strangers, that its own food is something to be savored rather than inhaled on the run. The corporation can subsidize a few people hogging the comfy chairs and watching the TVs in order to give its bread-and-butter customers – the harried single people in a hurry – a warm, fuzzy feeling about what they are about to eat, as if a Big Mac can give them access to the laid-back linger-zone life by proxy. But most people, McDonald’s knows, don’t really want to linger. Rest assured, regardless of the redesign, the heart of McDonald’s will remain as hard a plastic as ever.

Renovating Ronald

BusinessWeek writes about a just-launching redesign of McDonald’s stores, trying to bring them up to date. This is sure to be a big design story in the business press, with lots of oohing and aahing about the furniture and so on, but the article points to some serious business challenges that the company faces here (and presumably anytime they want to do some sort of reinvention).

In a recent letter to management at the company’s headquarters in Oak Brook, about 160 franchisees from North Carolina spelled out why they oppose the new plan. They say the roof change erases 40 years of brand building and that ‘there has been no business case presented which justifies the change.’ Says Frederick Huebner, who owns 11 McDonald’s in North Carolina: ‘We don’t want to lose the iconic look of what we’ve got.’ If franchisees balk, McDonald’s can refuse to renew their contract.

Check out the new designs, which seem to bring McDonald’s firmly into the 90s.

Don’t know what you’ve got til it’s gone

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The New York Times reports on a grassroots taxi redesign effort: A nonprofit group called the Design Trust for Public Space plans to ‘define the ideal taxi and taxi system of the future.’ At a workshop on May 24, designers, architects, city officials and representatives of taxi owners and drivers sketched out an array of ideas. Matthew W. Daus, the chairman of the Taxi and Limousine Commission, has given cautious support to the effort. “This is a good exercise to get the perspectives of consumers and passengers, and also of architects and designers who are not involved in the day-to-day business of cabs.”

Yet the perspective of consumers and passengers is not included in the process! This seems like a fantastic opportunity to try to understand the needs of the users of the system from another point of view, rather than as users of the system who presumably arrive at these workshops already ready to solve the problems they’ve defined. Let’s take a step back and try to understand what isn’t working for someone else. Ethnographic study of the cab-riding experience, anyone?

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