Posts tagged “organizational culture”

Join me on April 17 for “Championing Contextual Research” webinar

On April 17 I’ll be presenting a UIE webinar about Championing Contextual Research in Your Organization. Sign up here!

To the delight of UX designers everywhere, organizations today increasingly conduct user-centered research methods like surveys, focus groups, and usability testing.

But what can we learn beyond the office environment? Isn’t user observation among the most powerful UX design research techniques we can do?

Yes! So Steve Portigal will describe the techniques, processes, and discussion points you can use to make it happen in your organization. And once you find out how to quell cultural or budgetary resistance to fieldwork, then you can create more analytical designs that make users jump for joy.

You’ll gain user insight before you need it.

  • Identify opportunities to learn about users
  • Conduct specialized interviews beyond just “talking to people”

Advocate for the adoption of contextual research

You’ll become a change agent in your organization.

  • Understand how markets and processes relate to one another
  • Discuss benefits and drawbacks for both stakeholders and users

Maximize the organizational impact of any research you do

You’ll start to establish research agendas from the get-go.

  • Integrate synthesis and analysis in any approved project
  • Create research outputs that are relevant to your stakeholders

Engage the rest of the organization in contextual research

You’ll make your process and outputs more visible.

  • Tackle entrenched belief structures with hands-on techniques
  • Involve teams in identifying patterns and themes

Please sign up here. If you can’t make the scheduled time, you can also get a recording of the event.

Some relevant articles I’ve seen lately that might relate to this topic are
How to tell managers they’re wrong about UX research and Organizational Challenges for UX Professionals

ChittahChattah Quickies

You Can’t Innovate If You Ignore Your Real Problems [FastCoDesign.com] – I wish more thought leaders in our fields would be as honest as Sohrab is here. It’s a nod-your-head-with-pained-recognition piece that acknowledges the limits of the aspirations that drive so many of these programs.

After a week of intense exploration and discussion, the executives thanked us heartily. They then went back to doing business precisely as they had before. This outcome is depressingly common, not just for Ziba but for any organization that seeks to build innovation capacity in businesses. The clients in this example are masters of efficient production, making incremental improvements to their product line every year as they steadily lose market share. But they expected a seminar to give them the sudden capability to innovate, without changing any other part of their business practice. It doesn’t work like that. An innovation consultancy cannot turn you into an innovative company.

Heello is Twitter for Pretending [Waxy] – Andy brilliantly reframes fakery as he inventories the startling range of misbehaving accounts flying the flag of established businesses, brands, or web personalities.

It’s easy to write off Heello as a Twitter clone. Created by the founder of Twitpic, the shameless knockoff looks and behaves like a stripped-down version of Twitter. But it’s shaping up to be more than that. Creative fakesters are using the blank slate to turn Heello into the parallel-universe version of Twitter. Heello is like a blank-slate Twitter with no moderation or verification. I doubt the Heello team wanted or expected this behavior, but they inadvertently created a perfect playground for parody and meta-commentary

Loyalty Cuts Both Ways

In a full-page ad in today’s SF Chronicle jobs section, Columbus Foods asks for help in hiring their employees who have lost their jobs after a recent fire. It’s a pretty dramatic and heartfelt demonstration of an employer’s loyalty to its employees, a vector of loyalty we don’t consider as often as its inverse.

We Need A Hand After The Disaster

On Thursday, July 23, 2009, a significant fire hit Columbus' Cabot Packaging and Slicing facility in South San Francisco. The building was completely destroyed.

Being in business for over 90 years, we have faced many challenges, but it is our employees'strength, dedication and resilience that has brought us our continued success. At Columbus, we have always had pride in the quality of our people.

We are still in business and, long-term, fully expect to come out stronger from this challenge. We have been able to relocate about 40% of the work force of this facility to our other locations and to associated companies. However, because of the fire, the remainder of the workers from the affected facility will be displaced. While we have provided generous severances, we want to do more to help these employees find new jobs.

So we are reaching out to the greater business community for help placing these skilled and loyal employees.It is important to us that we do everything we can to help them, as without them we would have never gotten to the place we are today. If you have any openings, please send correspondence to helpcabot@Columco.com. We will work with you and the employees affected by this disaster to ensure minimal disruption to their lives. And thank you in advance for lending any support.

cabot

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