Although the principal conceit of Apple’s latest Mac vs. PC ad is, as always, “PCs suck,” the ad does a nice job pointing to the difference between innovative thinking and the mere creation of features.

While the cupholder suit that appears at the ad’s end is presented as a joke, many companies do have an unfortunate habit of burdening their products with clunky, grafted-on features as they try to push their ideas into new territory.

Compare the cupholder suit to Apple’s breakaway MagSafe cord, which the ad references. While there’s some debate over how well the Magsafe cord actually does what it’s supposed to, it at least intends to address a real issue that computer manufacturers had previously ignored (people’s cords get tripped on, yanked out).

Discovering that aspect of the user experience – however Apple may have done this – and recognizing it as one worthy of design intervention is the real innovation here.

To: [steve]
Subject: Give Your Feedback to Sundance Channel

Dear Sundance Channel viewer,

We’d like to hear about your opinions and experiences! Sundance Channel is conducting an online survey to collect information about your opinions and attitudes regarding Sundance Channel and its various programs. You must be 21 or older to participate and due to video content within the survey, the link below can only be accessed using Internet Explorer, so we encourage you to use a PC. We apologize in advance for any inconvenience this may cause.

IE =/= PC, however. PC users can use other browsers (as in my case), and Mac users can run IE. But the survey doesn’t (as they say) work with Firefox. Ah well.