PimpThatSnack is an insane website, documenting in reasonable detail some ambitious projects to look at a familiar snack and cook up really really large versions.

I wrote recently about rediscovering the vanilla slice on a trip to Toronto. Here they produce a very very large vanilla slice, shown here next to a regular-sized treat.

That is the money shot in all their projects – the original dwarfed by their pimped-out creation. Here’s a Nutrageous, complete with insanely-supersized-wrapper.

Another great example of consumer participation in a previously-limited-to-producer behavior, a theme I wrote about a while back.

And of course, we’ve got some ironic Google ads inserted into their pages.

Low-Carb? Sugar Free? These are death-inducing creations; not sure where Google’s algorithm gets those ads from!