Posts tagged “hat”

ChittahChattah Quickies

  • What is the deal with Jughead's hat? – This is something the Internet is truly great at: as an archive for the exploration and explanation of the obscure aspects of the familiar. What will future anthropologists make of the Internet of our generation?
  • Karachi, Pakistan manufacturing firm produces corsets and fetish wear (for export) – The brothers said Pakistan’s “stone-age production” worked to their advantage. The country, they said, lacks visionary product development. “Everyone’s still making the same products,” Adnan said.

    Then, they discovered a kind of straitjacket online. At first, they thought it was used for psychiatric patients, but it quickly led them to learn about the lucrative fetish industry.

    Today, they sell their products to online and brick-and-mortar shops, and to individuals via eBay. Their market research, they said, showed that 70 percent of their customers were middle- to upper-class Americans, and a majority of them Democrats. The Netherlands and Germany account for the bulk of their European sales.

    “We really believe that if you are persistent and hard working, there is an opportunity, in any harsh environment, even in an economically depressed environment like Pakistan,” Rizwan said.

  • Average frustrated chump – for what's a subculture without its jargon? – Often abbreviated "AFC," is seduction community jargon for a heterosexual male who is unsuccessful at finding sexual or romantic relationships with women] This person seeks attraction and longingly desires intimacy, but only finds cordial friendship and platonic love with women. The term AFC is pejorative, and is attributed to NLP teacher Ross Jeffries.
  • Seduction? Yeah we've got a group for that – The "seduction community" refers to a loose-knit subculture of men who strive for better sexual and romantic success with women through self-improvement and a greater understanding of social psychology. It exists largely through Internet forums and groups, as well as over a hundred local clubs, called "lairs" Supporters refer to the subculture simply as 'the community" and often call themselves "pickup artists." Origins date back to Eric Weber's 1970 book How to Pick Up Girls.

The Head of the Class


Yakkay bicycle helmets create a normal look by camouflaging the protective shell with a cool hat. This product reminded me of a few years ago when we worked with a client in the construction gear business who wanted to produce a premium hard hat, positioning against the near-disposable incumbent. They were already convinced that the value could be increased by solving functional problems (comfort, temperature, sweat), but our research identified that one of the biggest issues was a social one: the way people felt about themselves in their work gear both on and off the job site. Protective eyewear and footwear had recently been redesigned to be fashionable and we encouraged them to explore something similar with hard hats. We even showed a trendy Kangol hat in our presentation.

Unfortunately, this type of insight couldn’t move our gatekeeper away from what he was already imagining as a solution and I remember his audible splutter when we got to the slide with the Kangol hat. I am not sure that image survived into the next version of the presentation, even. But as far as I know, they never launched any product at all. So, best of luck to Yakkay!

See also: Talk To The 5th Guy


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