Posts tagged “categorization”

Get our latest article: Living In The Overlap


My latest interactions column, Living in the Overlap, has just been published. I riff on the relevance of pop culture, the spaces between disciplines and the importance of resisting the urge to label and categorize everything neatly.

Here’s a bunch of stuff I haven’t tried: Project Runway, High School Musical, American Pie movies, robot wars, molecular gastronomy, Halo 3, Dancing With the Stars, Frisky Dingo, sudoku, biopics, House, Desperate Housewives, Portishead, Fifty Cent, Dane Cook, The Da Vinci Code, The Life of Pi, Marley & Me, The Lovely Bones, Augusten Burroughs, and Mitch Albom. I’m mildly curious about some; intensely disinterested about others. A lot of it might make a “sophisticated” individual uncomfortable. But my profession is identifying and establishing the connections between people, culture, brands, stories, and products, and that means it’s absolutely crucial that I know a little bit about all sorts of stuff that I may personally regard as crap.

Get a PDF of the article here. To receive a copy of the article, send an email to steve AT portigal DOT com and (if you haven’t given us this info before) tell us your name, organization, and title. We’ll send you a PDF.

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