Posts tagged “auto”

Semi-persistence of memory

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The New York Times offers some nice cultural insight on the phenomenon of decals in car rear windows as tributes to the departed. Decal Junky, cited in the piece, has six pages of memorial decals.

Arturo Ramirez of Cathedral City, Calif., who expressed his grief over the death of his friend Ernie Zamorez in a car crash in October 2004 by having 50 car decals printed at $5.50 apiece, said he sees the tributes primarily on cars of people with Latin American backgrounds. Trips around the Coachella Valley and Los Angeles freeways, however, turned up other backgrounds as well. “In Loving Memory of Rocco DeJoseph” read one decal on the back of a blue Saturn, positioned next to a decal proclaiming “Italian Princess.”

Those who study the way societies process death see the decals as yet another iteration of an increasingly mobile and transient America. “We try to keep track of our dead,” said Thomas Lynch, an undertaker and poet in Milford, Mich., who has written two books on the culture of death. “We’re the only species that does. There’s a need to name the loss, to give it some texture.” The decals, Mr. Lynch said, are “bringing the cemetery to the freeway.”

Gary M. Laderman, director of the graduate division of religion at Emory University in Atlanta and the author of two books on funeral customs, said the decals bring a do-it-yourself mentality to memorializing death. “It’s part of the post-60’s consumer empowerment, where everything can get caught up in commercialization,” Professor Laderman said. “Before, it was left to the funeral home. Now you take the production into your own hands and have it your way.”

In Southern California, where so much of life is conducted in cars, many people say it makes sense for death to be reflected there too.

Leanne Fuller, the girlfriend of Ernie Zamorez, said decals were the most efficient way to get word out about his death. “He had friends from high school who didn’t hear anything in the news, and they see the car and know he died,” she said, adding that she will keep the decal on her Honda Civic until it falls off.

Simulators help automakers design safer cars

Simulator technology is becoming increasingly sophisticated, and car designers are building new understanding of the causes (and techniques for preventing) accidents. Lab testing absolutely has its place, but what are these tools doing to help understand the impact of real-world stress (road rage, traffic jams, late for a meeting) or distractions (your favorite song, an annoying cell phone call) – in other words, the context that doesn’t naturally occur in a laboratory. I fear the model is more to consider the human as a component with performance parameters and therefor engineer the hell out of the situation.

Driving simulators are interior mock-ups (or in some cases, complete cars) placed on hydraulically actuated platforms and surrounded by video screens and speakers. Drivers at the wheel feel vibrations, acceleration and deceleration just as if they were driving on the roads projected around them.

“You save 50 percent of your research time,” said Beuzit, noting one reason companies build multimillion-dollar simulators. “It has transformed the automobile industry in the last 20 to 30 years.”

Because the simulator experience is so close to reality, providing the physical sensation of going around a curve or bouncing over a badly paved road, scientists can use it to do fundamental research on how all the senses contribute to what a driver perceives, said Andras Kemeny, a research director at the technical center.

For Renault, he said, “It is absolutely necessary to understand the driver’s strategy in driving, and then design industrial objects according to this knowledge.” Kemeny said it would take a decade to complete the loop of bringing fundamental research results to showrooms.

Link to full article

IFILM – Viral Videos: ’88 Dodge Aries

’88 Dodge Aries is a fake TV ad for what was my first car. I can’t remember what year it was, but I bought it used. It had a really really awful smell in it, like an animal had died in it, but it took 3 months for the dealership perfume to wear off and for me to notice the smell. It needed a new radiator, but I had no idea; I just knew that even with the heat off, in the dead of winter, I couldn’t wear a jacket while I drove on the highway or I’d be just too hot.

I put a lot of miles on it, and then eventually it died – I think right around the time we traded it in for something else.

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