Posts tagged “athlete”

ChittahChattah Quickies

  • [from steve_portigal] Monster Cable announces deal with Yao Ming [SF Chronicle] – [It's easy to be cynical about these sort of deals when they use the verb "design" to characterize the role that the endorser will play. What is the generative process involved to develop these new products? I can't help but think of Homer Simpson creating his dream car] Monster Cable Products Inc. announced a deal with Houston Rockets basketball center Yao Ming to design a line of consumer electronics and related products to be sold in China, his home country. The "Yao Monster" line, which will include headphones, bags, home theater cables and performance glasses, is part of the Brisbane company's latest marketing push into China.


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