Street sign information hierarchy


In San Francisco’s Presidio, all the streets are named after historic military figures. Note how the sign designers added a biography line to provide additional context. The sign serves the traditional navigational purposes but also provides an educational service. The limited readability of the bio line means that it won’t interfere in navigational tasks but pedestrians (or slow moving drivers) can consume the additional information at will. It’s interesting to see how an ordinary object can be redesigned to include a layer of meta-information that doesn’t detract from its familiar, primary purpose.


About Steve