On January 28th, I’ll be presenting a UIE Virtual Seminar on Deep Dive Interviewing Secrets. Sign up here!

You”ll learn how to ask great interview questions and take your user research to the next level. You’ll see that the best information comes from what Steve calls “breathing their air”-getting out of YOUR environment and into THEIR environment. Empathy brings about the best understanding. In this not-to-miss-seminar, you’ll get:

• How to prepare your Field Guide: the complete overview of interviewing questions and other techniques that go beyond the spoken interrogative.
• An understanding of how to build rapport with your users through listening, and the many ways to do that effectively.
• How to work with varying levels of experience and expertise, in your user community, and even within your own team.
• Techniques to use when any opportunity presents itself, even those chance encounters with users.
• Lots of great examples. The good, the bad, and yes, the ugly.

This seminar will provide techniques for your design team getting them to a solid understanding of your customers’ and users’ needs. You’ll come away with techniques and tools you’ll want to put to use right away. Once you do, you’ll see immediate benefits and better designs as a result.

Check out a quick preview of the session, and register here. Use promotion code CHITTAHCHATTAH to get lifetime free access to the recording after the fact (normally a separate cost).