Make it work!

I put one of the new iPhones in my hand the other day after reading about the “iPhone Death Grip.” Sure enough, holding the phone naturally in either my left or right hand covered up at least two of the antenna bars that have been at the center of the recent Jobs vs. Users fracas.

According to an email published on MacRumors, Jobs’ take on the problem was: “Non issue. Just avoid holding it in that way.”

How is it that a company like Apple that is lauded for its focus on design puts out a handheld device that doesn’t work in the hand? Whether this is a cynical ploy to sell cases or just bad design, it points to a lack of respect for fundamentals.

What a year it’s been – cars that won’t stop, an oil spill deja vu that reveals an absolute lack of learning from past mistakes, phones that don’t make calls.

Mies van der Rohe said, “God is in the details,” I say survival is in getting the basics right.


About Steve