Love the designer

This ad from Sonos features Mieko Kusano, director of product management, and Wai-Loong Lim, of Y Studios, their designer. Certainly, as we understand design as a differentiator, it gets talked about in corporate marketing, but the appearance of the actual designer is often limited to someone like Jerry Hirschberg in a Nissan ad. Here we’ve got the consultant with their own brand being interviewed about the product and about design. This is a designer who’s demonstrated value to his clients and who is appreciated for it! (Disclosure: Wai is a former colleague)


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