Fast Talk: The Brand Called Me

This Fast Company piece is presented as a consideration of individuals who have their own brands, but I didn’t quite get that out of it. It’s mostly individual stories of people who are the faces on businesses. Martha Stewart is the classic person-as-persona-as-brand but the examples here are all over the place and the article doesn’t work as an investigation of that. It is an interesting set of quickie stories from prominent/famous business leaders, however.

Todd Oldham

It makes no difference to me whether my name’s on something or not.
I just like to design stuff. My style is an amalgam of inspirations that come from spending part of my childhood in Tehran, where I strolled the colorful bazaars, mixed with a cowboy culture from Texas, where I was born. Somehow, my designs come out in a way that has become a signature. But I never forget that the appropriateness of the end product is as important as the design.

(via Agenda)


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