Easy as 1-2-3

I got a pamphlet from the EDD the other day, explaining their Telefile service. A joyful anthropomorphized telephone welcomes you from the front of the brochure:

edd1.jpg

Opening it up once reveals a basic three-step process:

edd2a.jpg
click to view full size

But after opening the next fold, all hell breaks loose (and you need to see it large to get the full impact of chaos):

edd3a.jpg
click to view full size

A site map of the phone interface is pretty much a guarantee of bad design, isn’t it?

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