Context is everything
Designing Sustainable Mobility is an event recently held at Art Center in Southern California. In Northern California (i.e., Silicon Valley) an design-y event about mobility (sustainable or otherwise), is going to be about wireless communications (i.e. cell phone stuff). In Southern California, it’s about cars.
Although, now that I think of it, a conference about sustainability and wireless mobility would be interesting, since I don’t ever hear of the two things put together.