ChittahChattah Quickies

  • Message Placement, kinda like Product Placement – Gates Foundation and Viacom Team Up to Weave Messages Into TV Shows – The efforts of philanthropies to influence entertainment programming is not new, although viewers are probably less aware of it then obvious marketing tie-ins in which, for example, a can of Coca-Cola shows up in a character’s hands. The Kaiser Family Foundation, which focuses on health issues, has been doing such work for a dozen years. It has worked story lines about H.I.V. and AIDS into programs on CBS and UPN including the reality show “America’s Next Top Model.”

    “There’s a lot of research that shows that when a character in a series says, ‘I’m going to be an organ donor,’ it’s effective, more effective than giving out a pamphlet.”


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