From the unpublished archives, services offered in 2009 at the Vida Spa at Vancouver’s Sutton Place Hotel. It’s worth nothing that they no longer offer this particular package! Has the commercialized bromance already expired?

'Bro-mance' your man with Beer Therapy

The Beer Therapy Treatments at Vida are designed to naturally calm and detoxify the skin. Launched in June 1, 2009, Men who enjoy beer therapy treatments at Vida will unwind with a cold Organic beer in one of Vida Spa’s signature relaxation lounges. With their beer, they enjoy Vida organic nut mix (ok not beer nuts but much healthier) and men’s’ magazines such as men’s health, automobiles, economist, and more! Next, he will enjoy one of two Beer Therapy Treatments.

Beer Soaked Hot Towel Compress Facial

Vida Estheticians perform a deep cleanse, exfoliation, extraction, mask and massage. Beer Soaked Hot Towels are wrapped barber style and using press and release movements, products are removed while facial muscle tension is eased. His skin is left soft, calm and vibrant. 60 min / $115

Deep Tissue Massage with Beer Soaked Compress

Vida Therapist begins with deep Swedish massage movements, followed by localized beer soaked hot towel compresses to relax and detoxify the muscle further. 60 min / $120