Trendy Ikea ho-hum at home

The SF Chronicle points out that IKEA stands for shoddy cheap crap to get when you can’t afford to purchase real furniture. At least in Sweden that’s what it stands for. According to the author, it’s a cheap way to look sophisticated. Perhaps true, but a little short of the more complex truth (but hey, it’s only a quick newspaper column, and this is an even quicker blog entry). But it does tap into this design/style/cost issue that the NYT wrote about earlier this week.


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