And what about the frog?
In the The Wired 40 I was intrigued to see
23. FLEXTRONICS
2005 Rank: 22
Singapore-based Flex-tronics pioneered outsourced electronics manufacturing for blue-chip customers like Motorola and Nortel. Now the sprawling company wants to own another link in the value chain: product design.
Pardon? Flextronics already bought and then sold frogdesign.

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Seems like Wired is playing kinda loose (if not completely off the mark) with their glib faux-analysis.