The Norms of Packaging Semantics
Corn soup in a can, Tokyo
What comes in a can with that shape? And what type of consumables are found in a vending machine? Does the appeal of one item have anything to do with what the adjacent choices are?
Corn soup in a can, Tokyo
What comes in a can with that shape? And what type of consumables are found in a vending machine? Does the appeal of one item have anything to do with what the adjacent choices are?
I realize I’d been away from Canada quite a while when I saw Campbell’s Gardennay on the grocery store shelves (of course, you know I’m into that stuff). It just seemed like the worst, most awkward faux-Euro brand name. I’m amused to see American DiGiorno appear in Canada as Delicio, but mostly, this Campbell’s soup name just seems weird and strange. But then, I don’t live in the target region. Anymore.
Campbell’s Seeds (in Japan) is produced by a third party, Tokyo-based World Flower Service. Inside is a choice of seeds to grow miniature tomatoes, miniature pumpkins or green peas. The idea of a more labor-intensive Campbell’s came to mind from an interior design magazine that showed the can immortalized by Andy Warhol being used to grow herbs in the kitchen.