Back in 2012, this video appeared on YouTube, with disc drives playing Soft Cell’s version of Tainted Love (did you know it was a cover?).

This sort of thing does go back decades; some folks got an IBM 1403 printer to play pop songs in 1970 (check out the actual songs here).

In a delightful twist, Marc Almond of Soft Cell recently came across the video, and decided to add his vocals to the disc drive music!

I’m reminded of when Gotye created his own remix (on YouTube) of the ubiquitous covers (also on YouTube) of Somebody That I Used To Know.

Platforms like YouTube enable the collapse of the separation between consumer and producer and it leads to interesting and surprising outcomes. These small examples highlight the disruption that is occurring today.