Frankenstein Parking, Universal Studios Hollywood, February 2009

Jurassic Parking, Universal Studios Hollywood, February 2009

Parking Legend, Universal Studios Hollywood, February 2009

Universal leverages their brand properties in and around their theme park. “Jurassic Parking” is clever, but does Frankenstein really convey the right attributes for valet? I think there’s a real sense of fun here, but I wonder about devaluing the emotional resonance that these characters have.