Just the other day, more news that dark chocolate can help lower pressure (seems like old news, but okay). Here’s how the SF Chron presented the story:

Front page. Two columns. One of those columns is simply a (confusing) image of swirling chocolate, providing absolutely no information whatsoever. What the hell is the front page about, here? Advertisements, eye-candy imagery, very non-news stories.

Contrast the NYT treatment of the story:

Tucked away on page 11. No hype or imagery. The front page of the New York Times is still for news, apparently.

Although these are both products in the same category (newspaper), they are really not the same kind of thing at all. Their purpose, intent, motivation, audience differ vastly. I need to stop thinking of them as a set of like items, because that lulls me (as the user) into a misleading state of expectation.